SEO TIPS

A place to find Search engine optimisation articles

 
Do SEO yourself
2008-09-15

Do SEO Yourself (Short Tutorial)

SEO is an acronym for "search engine optimization". It is the process of
analyzing your potential design and problems for search engines indexing and
positioning. In other words, making your web site and its content attractive,
relevant and visible to search engines and web searchers.



There is nothing worse than having a beautiful web site with excellent written
content, though you still lose traffic or you even keep potential visitors away,
while your site cannot be found.



Before you begin optimizing your pages for Search Engines, consider that the
following search engine optimization techniques are SPAM!



* automatically generated doorway pages

* cloaking and false redirects

* keyword stuffing

* hidden text or hidden links

* pages loaded with irrelevant words

* duplicated content on multiple pages

* misspelling of well-known web sites

* unrelated and centralized link farms

* other methods that try to trick search engines



If you use one of the above techniques, you might get short term results, but
it's most likely that your site will be banned from search engines, and
therefore you will put your business at severe risk.



You will have more success, if you will optimize your site for humans, and not
machines!



Good luck with Search Engine Optimization.



More about: http://www.google.com/support/webmas...y?answer=35769



Don't miss this article too! "Why SEO should be important to you".



VALUABLE RESOURCES & TOOLS


Please report broken links or other issues, as misleading information, etc.



SEO Code of Ethics

* Search Engine Optimization Code of Ethics http://www.bruceclay.com/web_ethics.htm



Search Engines Guidelines for Webmasters

* Google Webmaster Guidelines http://www.google.com/webmasters/guidelines.html

* Yahoo! Search Site Guidelines http://help.yahoo.com/help/us/ysearc...basics-18.html

* MSN Guidelines for Webmasters http://search.msn.com.my/webmasters/guidelines.aspx

* Ask Jeeves Guidelines for Webmasters http://sp.ask.com/docs/about/policy.html

* Open Directory Editorial Guidelines http://dmoz.org/guidelines/include.html

* Zeal Guidelines Overview http://www.zeal.com/guidelines/overview.jhtml

* Overture's SiteMatch™ Content Guidelines http://www.content.overture.com/d/USm/ays/sm_gl.jhtml



* Filing at Google a reinclusion request - howto http://www.mattcutts.com/blog/reincl...request-howto/

* Remove content from Google's index http://www.google.com/support/webmas...y?answer=35301



Search Engine Spammer Reporting

* Overture, AllTheWeb feedback@Overture.com

* AltaVista http://www.altavista.com/help/contact/search

* Google, AOL http://www.google.com/contact/spamreport.html

* Ask Jeeves http://sp.ask.com/docs/about/contact_tuwyt.php

* DMOZ / ODP http://report-abuse.dmoz.org/

* Lycos http://help.lycos.com/watchdog/watchdog_1_help.asp

* Inktomi, MSN reportspam@inktomi.com

* Teoma ask@teoma.com

* Yahoo reportsearchspam@yahoo-inc.com



Search Engines Information for Webmasters

* Google Information for Webmasters http://www.google.com/webmasters/bot.html



SEO Tutorials

* SEOmoz | Beginner's Guide to Search Engine Optimization http://www.seomoz.org/beginners.php

* Do It Yourself SEO, Where Do I Begin http://www.jaankanellis.com/seo-where-do-i-begin/

* Basics of search engine optimisation
http://www.456bereastreet.com/archive/2005...e_optimisation/

* Website Promotion Tutorials by instantPROMOTION http://www.instantposition.com/website-promotion/

* Google vs Yahoo! vs MSN Search: Defining Search Engine Relevancy http://www.seobook.com/relevancy/



SEO TIPS

* SEO Toolkit 21 part guide to getting a top-10 listing on Google and Yahoo
http://www.rlrouse.com/SEO.html

* Ten Tips to the Top of the Search Engines http://www.highrankings.com/tentips.htm

* Bruce Cley Search Engine Optimization Technical Tips http://www.bruceclay.com/seo-tech-tips/techtips.htm



Free Online SEO Tools

* Page Strength SEO Tool http://www.seomoz.org/tools/page-strength.php

* instantPROMOTION SEO Tools http://www.instantposition.com/free_tools.cfm

* Sitening SEO Analyzer - A Web Standards & SEO Web Design Page Analyzer http://www.sitening.com/tools/seo-analyzer/

* Reaction Engine Free Online SEO Analysis http://www.reactionengine.com/

* Digitalpoint Keyword Ranking Monitor (Search Engine Positioning Tool) http://www.digitalpoint.com/tools/keywords/

* SEOBook Free SEO Tools http://tools.seobook.com

* AbiLogic Page Keywords Analyzer http://www.abilogic.com/seo/

* SEO Scanner http://www.webmasterbrain.com/

* Keyword Density & Prominence http://www.ranks.nl/tools/spider.html

* Meta Tag Analyzer http://www.submitexpress.com/analyzer/

* Search Engine Keyword Tracker & Keyword Ranking Tool http://www.digitalpoint.com/tools/keywords/

* Web Site Analysis http://www.sitesolutions.com/analysis.asp

* Free Robots.txt Generator http://www.mcanerin.com/search-engine/robots-txt.htm

* Robots.txt syntax checker http://www.sxw.org.uk/computing/robots/check.html

* Robots.txt Validator http://www.searchengineworld.com/cgi-bin/robotcheck.cgi

* Link Vendor SEO Tools http://www.linkvendor.com/seo-tools/

* Bad Neighborhood Text Link Checker http://www.bad-neighborhood.com/

* Google Banned Tool http://www.123promotion.co.uk/tools/googlebanned.php

* Free Site Map Generator http://www.freesitemapgenerator.com/



Free SEO Desktop Tools

* WebCEO http://www.webnauts.net/webceo.html

* Good Keywords http://www.goodkeywords.com/

* Free Monitor for Google http://www.cleverstat.com/google-monitor-query.htm

* SEO Junkie Site Wide Duplicate Content Analyzer http://www.seojunkie.com/2006/05/24/...tent-analyzer/

* GSite Crawler Google Sitemap Generator for Windows http://gsitecrawler.com/



Web Site Submission at Major Search Engines

* Google http://www.google.com/addurl/

* Yahoo! https://login.yahoo.com/config/login?.src=s...om/free/request

* MSN http://search.msn.com/docs/submit.aspx



Web Site Submission at Human-edited Directories


* DMOZ http://www.dmoz.org/add.html

* Webnauts Net Human and Search Engine Friendly Web Directory http://directory.webnauts.net/suggest-link.php



SEO Discussion Forums


* Webnauts Net http://forums.webnauts.net

* Digitalpoint http://forums.digitalpoint.com

* Google Community http://www.googlecommunity.com/

* Search Engine Forums http://www.searchengineforums.com/



SEO Joke


A declaration of the abbreviation SPAM:

S = SITES

P = PLACED

A = ABOVE

M = MINE

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posted by webmaster @ 11:06 PM   0 comments
Amazing google tricks

Enter just the word http for your search to find the top 1000 PageRanked sites.

Enter only www in your search to see how Google ranks the top 1,000 sites.

Manually type the following prefixes and note their utility:


>> link:url Shows other pages with links to that url.
>> related:url same as "what's related" on serps.
>> site:domain restricts search results to the given domain.
>> allinurl: shows only pages with all terms in the url.
>> inurl: like allinurl, but only for the next query word.
>> allintitle: shows only results with terms in title.
>> intitle: similar to allintitle, but only for the next word. "intitle:seoforgoogle google" finds only pages with seoforgoogle in the title, and google anywhere on the page.
>> cache:url will show the Google version of the passed url.
>> info:url will show a page containing links to related searches, backlinks, and pages containing the url. This is the same as typing the url into the search box.
>> spell: will spell check your query and search for it.
>> stocks: will lookup the search query in a stock index.
>> filetype: will restrict searches to that filetype. "-filetype:pdf" to remove Adobe PDF files.
>> daterange: is supported in Julian date format only. 2452384 is an example of a Julian date.
>> maps: If you enter a street address, a link to Yahoo Maps and to MapBlast will be presented.
>> phone: enter anything that looks like a phone number to have a name and address displayed. Same is true for something that looks like an address (include a name and zip code)
>> site:www.somesite.net "+www.somesite.+net" - (tells you how many pages of your site are indexed by google)
>> allintext: searches only within text of pages, but not in the links or page title
>> allinlinks: searches only within links, not text or title

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posted by webmaster @ 11:04 PM   0 comments
15 tips to optimise your web pages

When doing search engine optimization (SEO), there are many aspects to consider. A good keyword selection process is important, choosing a good domain name for your site, link building, writing press releases and articles that promote your website, etc.
Another aspect that is important is page optimization. You need to make sure that your web site’s pages are “bot friendly”. Meaning that your pages should organize and display the information in a manner that the bots used by the major search engines (Google, Yahoo!, MSN, etc.) will recognized your targeted keywords and give more weight to your site based on them.

Here are 15 tips to optimize your pages.

1. Make sure each page have a title tag. Your targeted keywords should be as much as possible at the beginning of the tag. You can leave your web site’s name in the title, but it is recommended that you leave it at the end.
2. Have a meta keywords and descriptions. Although, not as important has other aspects, the description text is often used in the search engine results pages to describe your site. It should be well written and also not too long.
3. Meta keywords should contain your primary keywords as well as common typos and grammatical errors.
4. Use only one H1 tag by page with keywords similar to the title tag.
5. Use sub-titles (H2 and/or H3) before each paragraph or logical section of your page. This helps readability and helps define your content for search engines.
6. Use bullet and numbered lists and bold text to clean up the page’s content and make it easier to read.
7. Use text links as much as possible. Image and Flash links should be avoided when possible.
8. Include a site map with links to each of your web site’s pages.
9. Make sure each page is unique. Don’t duplicate your content!
10. Write content for your visitors, not for the bots! If not, your site might become difficult to read and it could get penalized.
11. Images are never read by the bots. Avoid using images for text and titles. The same goes for Flash.
12. When using images, always add an alt tag to describe the image. The alt tag should contain keywords related to the image and the page.
13. Your page’s content should always contain some of your keywords. Always make sure the content of your pages remain relevant.
14. Your home page should have links to the most important pages of your site. These links should also contain your keywords.
15. Your site should be easy to navigate for visitors and for bots. Place links at the bottom of each of the web site’s pages to the important sections of your site. Also place a link to your site map so it is easily accessible to bots.

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posted by webmaster @ 11:02 PM   1 comments
SEO for everyone

There are many facets to SEO and the search engines continually change their
methods of indexing sites to help prevent the same sites from staying up in the
ranks all the time.


Here are some strategies we have personally used with our web design firm:


1. Google AdWords. This is an excellent and cost effective method of getting
good search results. You set the maximum daily amount you would like to spend on
your key words and phrases. Within the first month we were getting more client
contacts through using AdWords.


2. Overture Keywords. This is a lot like AdWords, but we found that their
system did not really allow you to set a daily limit to how much you wanted to
spend and it quickly got out of hand with some of the phrases we had chosen!
Still, it was pretty cost effective in the grand scheme of things.


3. Yahoo Regional Directories. Once you are able to get your site indexed by
the Yahoo Regional Directories, I think you stay in there for good! We've been
in there for years now and continue to get clients who found us through this
directory. (And it is free to submit your site.)


4. Keywords / Description / Alt Tags / Title Tags / Page Content. All the big
SEO companies rely heavily on these 5 things - all of which are contained in the
code of your web pages. However, with a little research, you could do these
yourself (or have it done by your web designer). A few great tools to help you
with this task are: Overture Keyword Selector Tool (http://inventory.overture.com/d/searchinventory/suggestion/),
Google Suggestion Tool (http://www.google.com/webhp?complete=1&hl=en), Meta Tag
Analyzer (http://www.iboost.com/tools/meta_tag_analyzer.htm), and Keyword
Density Analyzer (http://www.keyworddensity.com/).


The main benefit to hiring a professional SEO company is that they work for
you to constantly update your keywords, etc. and submit your URL to search
engines. They know exactly how many of each keyword to use, etc. And this is
often a service worth paying for if optimization is a real concern in your
industry. A good SEO company will also stay up on what the search engines are
doing and change their tactics accordingly. They will also never use an
"illegal" tactics that could get you banned from the search engine. Be wary of
companies that "guarantee top 10 placement". I recommend http://www.submitsolutions.com.


5. Online Directories. Submitting your website URL to free online directories
is a great avenue of promotion. One way you can find directories is to use
Google or another search engine and type in "(type of your business) online
directories". Some that come up may ask for a small amount to list your site. If
they do, you should always contact them and ask them for more information such
as how many unique visits their directories get per month to see if the price is
a good value.


6. Open Directory Project. http://www.dmoz.org The ODP is one of the main
sources the the Googlebot uses to find new websites. This is a human-maintained
directory - meaning that when you submit your URL, an actual person reviews your
submission to decide if the site is appropriate, etc. It may take some time to
get your site indexed by the ODP, but once it is, you should not have to keep
sending your links.


7. Blog. Having a Blog on your website is a great way to attract visitors to
your site with fresh content. And the search engines love content rich blog
pages. There are free services out there such as http://www.blogger.com, http://www.blog-city.com,
http://www.livejournal.com and many more that allow you to sign up for a free
blog. Of course the best way to blog to have the blog "software" actually
installed on your site. This is something your web designer/programmer could do
for you. I highly recommend sBlog (http://servous.se/) as a free php based Blog
script (you will need php and a MySQL database installed with your web hosting
service to run this).


8. Submit to Google and Yahoo. These two are the top dogs in the search
engine world and both still accept FREE submissions. For Yahoo, you must go
through the categories until you find the most appropriate one for your website.
For Google, you can go to the following URL to submit your site: http://www.google.com/addurl/?continue=/addurl


9. Print advertising. Many companies forget that print advertising is still a
very valid way to get visitors to your website. Although this can get costly,
even having your URL printed on your business cards, letterheads and envelopes
is considered print advertising.


10. Be the best you can be. It sounds simple, but a lot of people get so
wrapped up in SEO that they neglect the quality of their website. Remember that
your website reflects your business and should offer a professional, high
quality appearance and useful content. No matter what your business is, your
visitors will be more inclined to stick around or make a purchase if your site
is easy to navigation, has useful information, and looks professional.

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posted by webmaster @ 6:57 AM   0 comments
10 ways for effective search engine marketing

If they want to have success, companies should do everything they can to ensure that their SEO firm doesn't provide lousy service. Here are 10 tips to keep in mind:

1. Be realistic.

Don't waste your time or the SEO firm's expertise by arguing about broad search terms. Don't say you want to be in the Top 10 for "e-commerce." The SEO firm should ask: "E-commerce and what else? E-commerce consultants? Please be specific."

2. Think long-term.

If you can't help yourself and you want broad search terms, such as "toys," think through what it may take to pull that off. Variations on your favorite term may be best in the short term. If you start looking a year or two out, then make sure there aren't site design, programming and link popularity flaws.

3. Be open with log files.

Don't shield log files from the SEO firm. Admit if your web analytics capability is poor. How can the SEO firm do a good job if your host company can't provide decent statistics, such as the number of visitors from search engines and the actual search terms they use?

4. Change text.

If an SEO firm wants to change text, give the consultant lots of room. If a graphic can be modified so the words appear as text, be open-minded about the change. Chances are, it won't hurt the overall look of the web site. SEO professionals grit their teeth when clients say they want rankings and then resist change.

5. Don't sit on recommendations.

You may end up discouraging the SEO firm you're paying if you hire them and then fail to review their suggestions.

6. Reply to e-mails, voicemails and other communications.

If an SEO firm contacts you, especially for a scheduled meeting, make a point to return the e-mail or call. Really, it's a good idea to be available for strategic conference calls.

7. Stick to the program.

Don't ask the SEO firm to optimize the web site and then expect them to provide Pay-Per-Click (PPC) guidance as well. If you can't handle PPC on your own, pay the experts.

8. Keep statistics in perspective.

With many search terms and engines, it's always going to be possible for some keywords not to rank. Don't get hung up on what search terms didn't pop in the Top 30. Focus on your traffic growth and conversions.

9. Know your limits.

SEO firms appreciate informed clients - to a limit. Read the articles. Pick up an SEO book. Keep up with the news. But don't hire an SEO expert and then tell them you're an SEO expert. For example, you may be excited to learn about all of the SEO devices that could be at your disposal. Don't blame the SEO firm for failing to use them all at once. Measured, gradual changes are best.

10. Take your company name out of title tags.

Do yourself a favor and make title tags available for search terms, not your long company name. Only keep it if it's short and useful from a title tag proximity and density standpoint.

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posted by webmaster @ 6:52 AM   0 comments
How your keywords working for you

Built my website, it's perfect. My chosen subject of the website is Computer Support Services. Of course this is an example, but moving along, what should my keywords be?

Keywords are what people type into a search engine to find something on the internet. These words are what drive user requests.

Words to live by I like to call them. Why? Because on the internet your website will live and die by the words you use, or the words I use when you hire me to optimize your site.

How many words should I use?
What should they say?
How many phrases should there be?
What's a phrase?

First off, let's cover what a keyword is. A keyword is a word or collection of words used to describe your website. For those doing their own website design these words are applied in what is called a meta tag such as the following:

meta name="keywords" content="these words, would describe, your site"

keywords should say something about your website. They should also directly reflect the content of your site. They should not be random words that have nothing to do with your site, or you. If they are, you can expect that your page ranking will fall rather than rise. Of course, you will still have to submit or resubmit your website to keep your page in the eyes of the various search engines.

The number of words and phrases should be no more than 21-22, or a combination of the two. I have seen sites that had over 780 keywords, but no content to support them. Even if there was content there to support that large number of words, it's fruitless to have that many words. Most search engines will ignore anything over the 22 words limit.

A phrase is defined as more than one word. "Real Estate Sales" is a phrase. "Real, Estate, Sales" is a collection of keywords. Both of these if used in a search would render completely different results.

Short, to the point, and using some of the keywords that describe your service or product. Here it's Auto Repair Service, it's New, and it's Terrific.

Description - The second most important item on the page. Make this relevant to the content (typing) that you have on your webpage:

Bob's New Terrific Auto Repair Service is the most experienced auto repair shop on the coast. Servicing All types of autos from 9am - 5pm 7 days a week. We offer early bird service on Fridays and Free Car Washes to all customers who pay by cash.

KEYWORDS -
Select about 22 words/phrases that descibe your product or service, and separate them with a comma. This line would look like: auto, automobile, service, terrific, new, free car wash, pay with cash.

How do I find these keywords? Use the following tools:

http://inventory.overture.com/d/searchinventory/suggestion/

This tool known as the Overture Keyword Suggestion Tool is one of the most widely used methods of finding out what subjects people are searching for. What products they are searching for, what services they search for.

Enter your words like this: star wars or use something like business plan sample and when you click the button, you will be presented with a listing of how many times that word or words was searched for in the past month. Picking the higher ranked ones will be good for your site.

How does keyword selection help sales? It helps in the sense that by selecting the correct keywords, your site will be more visible, found more often in searches, and as a result of more visitors, eventually you will get more sales. Please make sure that the BUY IT NOW message on your website is clear. If not, all the optimization in the world will not help your sales increase.

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posted by webmaster @ 6:50 AM   0 comments
To get noticed from google

So you want to get listed on Google? And you want a GOOD listing on Google?
"But my website is not popular and is too new to be noticed by Google," you say?


There are couple ways to get listed on Google. First, there's the wrong way.
Or should I say the way that takes an extra long time, which also happens to be
the way that's not as popular with Google. In other words, it's the way that
might get you listed but NOT anywhere large amounts of people will see it. So, I
see that method as useless.


Google has a place for you to add your URL for your site to be placed in que
for crawling. It's at http://www.google.com/addurl.html.


I haven't known anyone to get great results by using this one method. This is
because of the mechanics involved with what follows after. You add your site URL
in the cute little box, your site URL is then placed in line for the GoogleBot
to crawl. At this point in time, your site will probably be behind millions of
other pages. There is much room for things to happen and your site NOT get
crawled by the GoogleBot. And even if it gets crawled, it's not for sure that
Google will even indexed the site to begin with. And if it does index your site,
there's no telling where it will end up. Probably NOT on the first three pages
of search results, which is virtually useless.


Let's now talk about the RIGHT way to be indexed by Google.


The best way to get indexed by Google, which is also the preferred way
according to their algorithms, is for them to crawl another site first. When The
GoogleBot crawls another site and finds your link within that site, it then
follows that link to your site.


This is the way you get popular with Google, or work your way up toward the
top of the search results. So in order to get good results with Google, you need
links at other sites pointing toward you. In order to get even better results
with Google, you need to either increase the sites that link back to you to an
astronomical amount, or have less links pointing toward you, but from more
popular sites.


So if you could somehow get a link pointing to you, say from Amazon.com, that
one link would be equivalent to more than a couple dozen links pointing toward
you from separate, less popular sites. If you could manage to get a dozen or so
larger sites to link toward you, this would be equivalent to perhaps thousands
of sites linking to you, that are less popular. Google likes that. Google
promotes you up the search ladder for accomplishing that.


So how you get these larger sites to link to you?


I'll tell you right now. You can't email Jeff Bezos or Bill Gates and ask to
exchange links. That's insane and practically impossible. But there's an easier
way.


First, go to discussion sites and forums and participate in relevant
discussions. Simply place a hyperlink pointing back to you in your signature. I
must mention here that you should not go to discussion sites and forums and
simply add your link and say "Go here!" That won't work and will get the forum
moderator angry. It's also a good way to get blacklisted. You need to
participate in discussions that are relevant to the board and important to all
reading the board. If you do this no one minds if you include your hyperlink
within your signature.


Another way to establish links back to you on the Internet is to write
quality articles about subjects that are interesting to your target market.
Again, you need to try and create quality content within your articles. Readers,
and especially editors, can spot writers trying to receive free publicity a mile
away.


It doesn't take much extra effort to do a little research, come to your own
conclusions, perhaps solve a problem, and record your results on paper. Perhaps
you could write down the steps you took to research a subject or solve a
problem. When you provide quality content that is interesting and helpful to
your readers, you can place your name and a hyperlink to your web site at the
end of the article. This is standard procedure.


At this point let's remind ourselves why we're doing all this. It's to solve
the problem of how you're going to get bigger and more popular websites to link
to your website.


Now, keep writing articles. As you write more and more articles, you will get
better. As you get better, more editors will pick up your articles and include
them at their sites. As more of your articles are included, you'll establish
more links pointing back to you through the resource box. As you establish more
links pointing back to your site, you will solve the problem that we established
at the beginning of this article.

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posted by webmaster @ 6:45 AM   0 comments
SEO link building tutorial
2008-09-13
This video instructs you about the Search engine optimisation using link building
.

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posted by webmaster @ 11:13 PM   0 comments
4 SEO tips for your home based business
2008-09-12

The results of this tactics were good .

1. Selected New Keywords, But Kept The Strategy.

This meant that when I earlier had used for instance the term Internet Home Based Business, I picked a new keyword, which meant the same, but reached different niche, like Online Home Based Business.

Then I also tried, how plural forms from my present keywords would look like.

When I earlier used Internet Home Based Business Opportunity, I found out that Online Home Based Business Opportunities fulfilled my requirements.

So I was able to use my old list of keywords by changing the word internet into online and by checking whether plural forms are possible.

2. Set A Realistic Target To Reach First Page Ranking.

I have used long tail keywords for years and set the target to reach the first page ranking, not the first place, for my online home based business opportunities.

The reason is that it just takes too much effort to try to get the pole position and because several first page positions can be easier kept than the first place.

So despite of the fact, that the first place would bring more traffic, I saw the first page better because this tactics is not so sensitive to competition but still works fine during a long period of time.

3. Made The Competition Research.

The page rank is all about competition. We all owners of online home based business opportunities are competing about the favor of Google ranking software with the amount and the quality of backlinks.

This is a simple reason, why I just had to research the backlinks of the first page sites to be able to see, if my site has realistic chances to reach that page.

4. Used Long Tail Keywords Including Rather Four Or More Words.

The reason for this operation was simple. The long tail keywords include several related keywords and thus cover many niches at the same time.

They have also lower competition, which means that my online home based business opportunities can keep the first page positions longer.

Because the competition with the long tail keywords is milder, I have to check the page ranks of my online home based business opportunities after every two months approximately.

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posted by webmaster @ 11:57 PM   0 comments
Search Engine Marketing firms

Business professionals in marketing are being helped by Search Engine Marketing firms to optimize their website traffic. The strategies they use are a fantastic way to attract new customers. Believe it or not, they are used 213 million times a day by internet users according to statistical findings. Search Engine Marketing firms can help drive that traffic to your site. Ninety out of every 100 people online will use an engine each day.

When you use a search engine it will bring up a list of websites pertaining to the word that you entered into the search box. If you know about search engine marketing, you will know that you want to have your Website come up on the first page result, or SERP. The reason for that is that they can greatly increase the traffic to their site and increase sales by being easily found on the Internet by their placement on the page.

If you want to increase your profits by using search engine marketing, there are two ways to do it. The first way is to do it the natural way by using keyword placement. The second way is to pay for the placement of your site on the left hand side of the SERP. For best results in optimizing your strategy, use a professional firm.

70% of the time, the user will prefer the natural SERP. As a last result, the searcher will click on the paid ad. The reason for the natural preference is because all the listings will be there, while only relevant paid advertisements will be on the left hand side. Getting listed first on the SERP is done by key words and that is the best way to get seen. This is why SEO is becoming so popular.

In today's modern business world and the advent of the internet, search engine marketing only makes wise business sense. The internet is being used more and more by people to order merchandize. People who have tapped into this vast new customer base are greatly increasing their business income. For help getting started using Internet marketing, contact a professional white hat marketing firm. These firms are expert marketing professionals who have a proven tract record in getting your website placed on the optimal result page.

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posted by webmaster @ 11:49 PM   0 comments
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